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Selling Your Eugene Or Springfield Oregon Home

Whether the market is up or down, selling your home is a serious step. And your choice of the real estate professional (Listing Agent) to help you can have far-reaching consequences that you may not have considered.

It’s important to know that not all real estate agents do business alike and to understand some of the differences among agents. For instance, in Oregon it’s perfectly legal for a single agent to represent both seller and buyer in the same real estate transaction, and thus collect twice the fee.

But we with the Simon Smith Team believe it’s very difficult—if not impossible—for an agent to fully represent the best interests of both sides of a real estate transaction at the same time. Here’s why...

As a seller, it’s necessary for you to have intimate conversations with your agent about your real estate needs — the bottom-line dollar amount you’re willing to accept, the timeframe in which you need to sell, your motivation for selling and other details that, in many cases, are quite personal.

Now, if your agent turns around and also represents a buyer who wants to write an offer on your home, that buyer ends up confiding all of his details in the agent. An agent in this position would have to say something like, “Well, Mr. and Mrs. Buyer, I can’t tell you the seller’s bottom line, his motivation for selling or any other confidential details.” And conversely, the agent can’t tell you, the seller, any of the buyer’s details.

When an agent collects twice the fee by representing both seller and buyer, it almost means he represents neither. Or perhaps he represents both a little bit, but not both to the fullest extent of his ability.

This is not to say that the real estate deal can’t be done. It is legal in Oregon to do it this way. But to avoid any possible conflicts of interest, the Simon Smith Team has an exclusive Listing Agent (Simon Smith) who represents sellers only and an exclusive Buyer’s Agent (Kirsten Danley) who represents buyers only.

This way, when you choose the Simon Smith Team to help you sell your home, you have complete confidence that your best interests are being fully represented and protected throughout the transaction. And at the closing table, you won’t have to wonder whether your agent was just in it to make the deal work so he could collect twice the fee.

With me, Simon Smith, as your exclusive Listing Agent, you’ll know for sure at the closing table that I had no conflicts of interest and that I wholeheartedly negotiated the highest price and best terms for you alone.

You see, I want you to be so happy and excited with the outcome of your home sale that you feel completely comfortable referring me to your family and friends and returning to me to handle your future real estate business. My motivation is just that simple and transparent.

Today, the answer to that is easy — Internet marketing. Why? Because latest reports show that almost all home searches (94%) begin on the Internet. So choosing a Listing Agent who understands the intricacies of Internet marketing and SEO (Search Engine Optimization) and who also has the high-tech tools to quickly implement your Internet marketing is critical to selling your home for the highest price in the shortest time.

It’s a real estate fact: the more buyers who are exposed to your home, the greater your chances of getting an offer — even multiple offers. Nothing else exposes your home to as many buyers as the Internet. Nothing else exposes your home as thoroughly as the Internet. And nothing else exposes your home in as many locations throughout the state, nation and world as the Internet.

When you choose the Simon Smith Team as your Listing Agent, in a matter of minutes I broadcast your home’s availability to buyers all across the Web by placing your home’s professional-quality photos and a detailed description on this very Web site. And in another few minutes, your home appears on a syndication of the world’s most important real estate search sites such as Realtor.com, Zillow.com, Trulia.com and Yahoo Real Estate, to name a few.

Additionally, the Simon Smith Team maintains a large database of buyers who have expressed an interest in buying a Eugene-Springfield home. Immediately upon listing with us, your home’s availability is emailed to this extensive network of buyers.

Also, the Simon Smith Team — which has over 36 years of combined real estate experience — maintains a sterling reputation within the real estate community. This means that other brokers and agents in the Eugene-Springfield market are happy to show our listings to their buyer clients, because they know us to be hard working, professional and easy to get along with. By immediately notifying our network of area Realtors® of your home’s availability, we quickly jumpstart the sale of your home.

Another reason area Realtors® are so glad to show our listings is that we are known for having homes market ready. These Realtors® know beforehand that upon entering your door their buyer clients will not be disappointed by such things as clutter, pet odor, carpet stains or dark dreary rooms.

To assist you in getting your home market ready, I or a member of my team walks through your home with you. Based on our long years of experience, we advise you of the best ways to present your home so that it appeals to the most people. And because we know which improvements are worth the investment and which are not, this walkthrough is a big step in getting you an offer that puts more money in your pocket at the closing table.

That’s why I have to be really honest in advising you of what needs to be done to get your home ready to show. I know that in the end my directness is going to net you more money, so I get right to it. But please remember that my to-do list is nothing personal and does not mean I dislike your home. The goal is not for you or me to like it, but for the most people possible to like it.